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Jul 07, 2023Enduro Bearings hires Alex Wassmann to expand global reach - News - BikeBiz
Nov 06, 2024Daniel Blackham 06/11/2024 Highlight, News
Enduro Bearings has announced the addition of Alex Wassmann as the company’s new sales and marketing director for the Americas, Oceania and East Asia.
Wassmann will play a crucial role in supporting the company’s global distribution partners.
“We are thrilled to welcome Alex Wassmann to our management team,” declared Rick Sutton, Enduro’s global business development and marketing director.
“In tandem with our distribution partners, Alex will be laser-focused on educating retailers and riders about Enduro’s bearing and component performance and durability advantages.
“We are confident that, alongside Mike Johnston in Europe, Alex will elevate our market presence and strengthen our global aftermarket partnerships.”
Working with major cycling brands for three decades, Wassmann takes a wealth of cycling industry experience to Enduro.
He has held key roles in product development, technical support, marketing, and strategic global partnership development.
“I am honoured to join the Enduro Bearings team,” Wassmann added.
“Over the years, I’ve watched the company earn the trust of hundreds of bicycle and component manufacturers. The growth of the product line and the company’s aftermarket strategy are spot-on.
“Matt Harvey (company co-founder) and the Enduro team are a rare combo of an open-hearted culture paired with a dogged passion to design and execute brilliant solutions for real-world riders.”
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This year has been busy for Enduro Bearings.
In July, the brand unveiled two new additions to its Pro Tools line-up: the Linear Headset Bearing Press and Headset Bearing Workbench Mat.
Eurobike also represented the European introduction of the company’s patented Maxhit T47 Bottom Bracket series alongside a full complement of lifetime warranted products: XD15 bearings, Maxhit bottom brackets and headsets, and Directline derailleur pulleys.
Enduro Bearings are distributed in the UK and Ireland by Extra UK and its Irish subsidiary Cyclex.